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24 Issey Miyake Shop by Nendo

Japanese designers Nendo have completed a store in Tokyo for fashion designer Issey Miyake.

Called 24 Issey Miyake, the shop is inspired by Japanese convenience stores.

Each design is available in twenty colours and the store will completely change its stock every two months.

There are no stock rooms and garments are displayed on white shelving and hangers made of 7mm steel rods, designed to reference shopping baskets.

Nendo also designed furniture made of the same steel rods specially for the store.

Photographs are by Masayuki Hayashi.

Here’s some text from Nendo:

New concept shop “24 ISSEY MIYAKE” Shops opened at deparment stores in Tokyo

A new concept shop that offers a brightly coloured selection of items chosen from each of the Issey Miyake lines, alongside new, original items specially created for the shop.

Each reasonably-priced item comes in 20 different colours, and the shop’s lineup is renewed every two months. The overall concept derived from the Japanese convenience store, with its constant state of dynamic, fluid change.

To highlight this association, the shop’s name is ‘24′, and its logo features the kind of stripes you might expect to find on the facade of a convenience store.

The packaging, too, comes from food packaging.

For the shop design, we were inspired by the ‘harmonious chaos’ of Japanese convenience stores.

To keep the space as small as possible and fill it to the brink with products, we got rid of the back room storage – all of the products are on the shelves at all times.

Since the products themselves are so brightly coloured, we used no colour whatsoever for the shop itself.

All of the fixtures, including hangers and shelving, are 7mm steel, striped like a shopping basket.

The entire shop functions as a display, and the white lines of the steel fixtures give the brightly-coloured products a sense of volume.

The idea is that as the items change, the shop itself will change character dramatically.

Furniture for shops (photos by Masayuki Hayashi)


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