SENTIENT live edge dining table

Pullpo Advertising Agency / Hania Stambuk

Architects: Hania Stambuk Marasovic
Location: Santiago, Chile
Structure Engineer: Claudio Hinojosa
Surface Area: 2,447 sqm
Constructed Area: 674 sqm
Project year: 2007
Construction year: 2008
Photographs: Marcelo Cáceres

Starting the project from the abandoned facilities of a salt factory in the western sector of Santiago Chile, the commission is considered as a counterpoint of industrial aesthetics of the precarious versus a clear and contemporary proposal that complies with the various demands of an advertising agency.

The program is developed considering a workplace for the creative staff that includes offices, conference rooms, photographic studios, service and storage areas, cafeteria, restrooms and incorporated parking.

The project’s strategy consists of providing a human scale to a place conceived for productive processes. For this effect, a number of inter-related flexible units are arranged to host the diverse activities inherent to the world of advertising; activities that range from ordinary situations to unlikely ones, like photography of wild animals or vehicles.

From the standpoint of plasticity the project is expressed as a huge meccano, an image congruent with a prefabricated system of construction based on low cost serial modulation, consequently materials that enabled quick assembling were used: steel, glass, and Isopol panels. The panels have great thermal capacity and were developed for industrial use in refrigerating chambers. Additionally, it was chosen for its rigidity, versatility, and low weight, permitting easy transport.

Each one of the cells conceived to host the programmatic functions constitutes a “small citadel” that linearly encompasses completely the creative process like an assembly line of ideas. These units of controlled atmosphere ensure a comfortable work environment within the great preexisting containing structure.

Programmatic units are structurally joined by braided steel cables anchored to the existing trusses, in order to obtain the maximum structural capacity of the constructive elements that comprise those units; thus creating a non-dissociable relationship between the old and the new project ( host and guest ).

Architecture is re-invented on the site as an advertising metaphor, where astonishment and fiction surpass reality…

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
alireza yavari portfolio alireza yavari ecommerce resources alireza yavari ecommerce newsletter alireza yavari ecommerce blog alireza yavari qusations and answers alireza yavari raika design calligraphy

Log in
(Not a member?)
Sign up now

Alireza Yavari

About Me
My Resume
Ongoing Projects


Design Portfolio
Website Templates
Internet Graphics
Package design
Flash and Animations
E-Commerce Website
Modern Calligraphy
Furniture & Interior design


Join the free
E-Commerce Newsletter

Learn E-Commerce
E-commrce Blog
Videos & Images
Useful Resources
Quastions & Answers

Leisure & Fun
My Reading
My Watching
My Favoraite Websites
My Photos

Contact Me

Be my friend


alireza yavari designer ecommerce specialist  Web Graphic Designer E-commerce Specialist Web Strategist Today's Design in a Glance The Art of Running an Internet Business, Web Design and Development, Internet Marketing Win a Free Extreme Website Makeover, AAA E-Commerce Solutions LLC, Design and Developpment of Websites, Web Marketing Planning