SENTIENT live edge dining table

Kitchen products by Morph

London designers Morph have designed three new products for British kitchen equipment manufacturers Joseph Joseph, including a polypropylene salad bowl and servers (above).

The lid of their design for a storage jar can be used to measure out the ingredients it contains, while the magnetic measuring spoons include markings for half-spoons.

The text below is from Morph:

Salad Bowl & Servers

This large salad bowl and server set is perfect for family dinners and outdoor use. It’s also great for pasta or fruit salad, and makes the ideal fruit bowl. The distinctive form of both the bowl and servers make this product the perfect centre piece for all dining occasions. Made from durable, easy to clean polypropylene.

Magnetic Measuring Spoon

This useful and easily stored measuring spoon is a kitchen essential, incorporating both a teaspoon measure at one end, and tablespoon at the other, each of which has a half measure marking. Two magnets within the handle make it easy to attach to a fridge or any other magnetic surface, so it’s always within reach. Also makes an ideal memo holder.

“View” Measure Storage

The contemporary kitchen storage range “View” has now been modified to include a completely transparent version, which has weight markings for rice, sugar and flour, as well as all the cup measurements. Contents can be easily poured from the airtight container, and measured directly in the lid.

Morph is a London based design partnership established by Bill Holding and Ben Cox in 1999. Over the years both the range of clients and projects undertaken has grown steadily, with morph evolving into a versatile, dual-sided company, specialising in product design on the one hand, and graphic artwork on the other.

Having started out working as freelance designers for Habitat, and for individual designers such as Michael Young, and Tom Dixon, morph went on to establish themselves further, working for a dynamic range of different international clients.

From the development of accessories for Marc Jacobs, and Louis Vuitton, to extensive ranges of kitchen related products for Joseph Joseph, morph are always able to adapt with great success, which has seen them receive accolades such as the “Red Dot” design award, among others.

The graphic artwork side of morph was always a natural progression and has also grown steadily alongside their product design. Again they have demonstrated the ability to accommodate a diverse range of clients from corporate identity development for the likes of Sky TV, and Citibank, through to album cover artwork with Peter Saville for bands such as New Order.


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Alireza Yavari

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