PUMA Moving City

NYC/Napoli based officeLOT-EK designed this amazing projecta moving city for PUMA. The most interesting andcreative part is that they are using the shipping container. The 24 containers are put together to create a 3 storey store with over 11,000㎡, including a bar/lounge area and 2 decks. This moving PUMA city is painted red color with their logo; it attracts more attention from people. And it also very ingenious, because when the 24 containers get together, it shows us a PUMA container; when they are separated, that is PUMA city.

The store is currently at the Volvo Ocean Race 2008-2009, and it´s transported to each location (Alicante, Boston, Stockholm) and assembled quickly.

Source: cooldesignideasblog.net